Vietnam Food Service Market is segmented by Type (Full-Service Restaurants, Quick-Service Restaurants, Cafes and Bars, Street Kiosks, Fast Food, & 100% home Delivery Restaurants); & by Structure (Chained Outlets, Independent Outlets). The report offers market kích thước and forecasts in value (USD billion) for the above segments.

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HomeIndustryReportsFood và BeverageVietnam Food Service Market - Growth, Trends, COVID-19 Impact, and Forecasts (20 ...
About This ReportMarket SnapshotMarket OverviewScope of the ReportKey Market TrendsCompetitive LandscapeMajor PlayersRecent DevelopmentsTable of ContentsDownloadFree Sample Now

Study Period:2016 -2027
Base Year:2021
CAGR:8.5 %


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Market Overview

The Vietnam foodservice market is projected to lớn register a CAGR of 8.50% during the forecast period, 2022-2027.

The COVID-19 pandemic has led to widespread economic distress throughout the South East region. In March 2020, a restaurant in Hanoi’s Thanh Xuan, district in Vietnam scored lots of attention for using drone food delivery. Due to the complicated development of the novel coronavirus, people are practicing social distancing when heading outside, especially at busy restaurants. So, this restaurant came up with the idea of using a drone to deliver bread, hoping this would ease people’s anxiety when eating out and would have helped in controlling the spread of COVID-19 in the country.,

Moreover, over the historical period, the rapid growth of the fast-food sector in the country has led to an expansion of more food chains in the fast-food sector, thus, benefitting the overall market studied. This growth of the sector can be attributed to factors, such as convenience and availability of foods at lower costs, which are expected in independent full-service restaurants.

Franchising and sub-franchising have become very popular tools for multinational và local players in the country. Foodservice chains, lượt thích KFC, are prominent examples of the largest QSR chains in the country.

Scope of the Report

The foodservice market refers to a range of outlets offering food and beverages lớn consumers out of trang chủ with added convenience. The Vietnamese foodservice market is segmented by sector type such that into full-service restaurants, self-service restaurants, cafés và bars, street kiosks, fast food, and 100% trang chủ delivery restaurants. Based on structure, the market studied has been segmented into chained outlets & independent outlets. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

By Type
Full-service Restaurants
Self-Service Restaurants
Cafes & Bars
Street Kiosks
Fast Food
100% home Delivery Restaurants
By Structure
Chained Outlets
Independent Outlets

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Key Market Trends

Growing Presence of International Fast-food Restaurants in Vietnam

In recent years, international fast-food restaurants have been marked by large-scale growth in the Vietnamese quick-service restaurant market due khổng lồ increasing western influence that gave rise to lớn fast food culture in the country, which is anticipated to undergo further growth over the coming years. The Vietnamese out-of-home consumption tóm tắt from western food accounts for approximately 35%, driven by overseas chains và western franchises establishing their brands in Vietnam. The western restaurants are mainly located in District 1 of Vietnam, attract a strong presence of ex-pats & travelers, & have higher average basket form size transactions.

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Vietnam has been experiencing incredible economic growth over the past decade, which is one of the major factors behind the expansion of international fast-food restaurants in the country and thus driving the market forward. According to the Ministry of Investment và Industry (MOIT), 183 foreign brands have been granted a franchise in Vietnam, mostly from the United States, Australia, South Korea, và the European Union.


Increasing mạng internet Connectivity và Consumer Spending

The growth of the foodservice market in Vietnam is driven by a young futuristic population, rising purchasing power, internet connectivity, và modern and changing lifestyles. Moreover, in the market, the chia sẻ of mobile payments is expected lớn increase over the near future, due to increased consumer confidence, mainly due to the increasing safety measures taken by companies and the government for the security of online payments. Additionally, other key market indicators, such as consumer spending, are recording robust growth in the country, thereby providing widespread opportunities for the online food delivery market. For instance, as per the survey conducted by Rakuten in 2020, approximately 22 percent of the female và 19 percent of male respondents in Vietnam stated that they ordered food from food delivery apps several times a month. In comparison, seven percent of female respondents even ordered several times a day, & around 43 percent of respondents in Vietnam stated that they spent around VDN 100 thousand khổng lồ VDN 200 thousand on one order on a food delivery app.


Competitive Landscape

The leading players in the foodservice market enjoy a dominant presence in this region. It is dominated by players, like Jollibee Foods Corporation, McDonald’s, và Yum! Brands, & among others. There is stiff competition among the foodservice providers, based on pricing, unique of foodservice, calorie intake per meal, and healthier menu options. Restaurants across several foodservice channels have started changing their business strategies. Moreover, several players are boosting their sales by venturing into trang chủ delivery và online foodservice channels that are gaining popularity, particularly during the COVID-19 pandemic.


Recent Developments

In 2021, Jollibee Group expanded Vietnam’s pho chain brand with a target of 100 store openings in the Philippines and Vietnam, the company has opened three new store in 2021.

In 2020, Taco Bell announced its expansion as a strategic move in Southeast Asian countries like Cambodia, Laos, Myanmar and Vietnam.

Table of Contents


1.1 Study Assumptions and Market Definition

1.2 Scope of the Study




4.1 Market Drivers

4.2 Market Restraints

4.3 Porter"s Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining nguồn of Buyers/Consumers

4.3.3 Bargaining nguồn of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry


5.1 By Type

5.1.1 Full-service Restaurants

5.1.2 Self-Service Restaurants

5.1.3 Cafes and Bars

5.1.4 Street Kiosks

5.1.5 Fast Food

5.1.6 100% home Delivery Restaurants

5.2 By Structure

5.2.1 Chained Outlets

5.2.2 Independent Outlets


6.1 Most Adopted Strategies

6.2 Market giới thiệu Analysis

6.3 Company Profiles

6.3.1 Jollibee Food Corporation

6.3.2 Yum! Brands Inc.

6.3.3 Inspire Brands Inc.

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6.3.4 Lotte Group (Vietnam Lotteria Company Ltd)

6.3.5 Starbucks Corporation

6.3.6 The Al Fresco"s Group Vietnam

6.3.7 Golden Gate JSC

6.3.8 Restaurants Brands International Inc. (Burger King)

6.3.9 Domino"s Pizza Inc.

6.3.10 quan lại Ngon 138

*List Not Exhaustive



**Subject to lớn Availability

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